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This is it! Gay Bar and Cocktail Lounge
Gay bar & cocktail lounge, open since 1968, with a jukebox & events such as karaoke nights.
This is It opened in 1968, and is proud to be the oldest continually operating gay bar in not only the city, but in all of Wisconsin. Owners George and Michael continue the traditions of the bar’s founder, June Brehm, and her son Joseph Brehm.

418 E Wells St,53202,Milwaukee,Wisconsin,United States